Innovative Ad Server Solutions
White Label Ad Server (WADS) offers a solution for branded publishers, niche networks, and successful ad brokers allowing them to streamline and automate the monetization of their ad inventory. WADS is a SaaS solution which allows you to get up and running in very little time and in most cases with no upfront investment. You no longer have to guess what your inventory is worth and no need to continue underselling. With the WADS platform your advertisers engage with your inventory in real time, funding and bidding against one another for your most prized click-throughs. With less advertiser and inventory management you are freed to generate more traffic for your site or network.
WADS is a pay-per-click platform that balances not only the highest bidders but also the performance of their campaigns. We have created algorithms to ensure that the best overall performing creatives are utilized so you earn the highest value for each ad display you generate for your advertisers. This balance between click bid and eCPM is a valuable consideration for any site owner running network ads. Additionally there is built-in fraud detection to help eliminate advertiser risk and alert you to any potential network issues.
WADS is highly customizable. Your needs may call for domain level targeting, channel specific delivery, or a blind network implementation. Create publisher specific payout percentages, bid minimums, and even limit what type of targeting is available to individual publishers within the same network. Serve ads based on hard-coded keywords or feed keywords in on the fly as users search your website.
Stats are collected and served in real time so you, your publishers, and advertisers can react in real time to traffic and campaign changes. As the owner of a White Label Ad Server you will be able to view actions taken by any publisher or advertiser in your system so you can better serve their needs. It is simple for you or your publishers to generate ad code for banner, text ad, and popunder campaigns which can be implemented and serving within minutes. Your advertisers will spend more money with you as they earn more money by having the ability to manage their campaigns on the fly by editing creatives, geo-targeting, link URL’s, and more.
If you are managing relationships with multiple advertisers and/or publishers WADS is the solution for you to make more money!
